Sharon Tao
Data-informed product designer. Passionate about finding the right questions to ask, love solving problems by creating human-centered solutions that meets business objectives. Experienced in working with cross-disciplinary teams.
Education
M.S. in Information Experience Design, Data Analytics & Visualization, Pratt Institute, U.S., 2023
B.A. in Communication & Television, Journalism, Communication University of China, 2018
Experience
SENIOR PRODUCT DESIGNER | October 2025 - Present
C4ADS, Washington DC, SaaS web application that enhance global security
Overseeing the product design lifecycle for C4ADS’s Seamless Horizon investigation platform, delivering multiple iterations that improved user acquisition, retention, and alignment with evolving business needs.
Established the design foundation and culture, securing executive buy-in and scaling design impact by introducing component standards, research/testing protocols, and design sprints adopted firm-wide across product teams and analyst leads.
PRODUCT DESIGN LEAD | January 2024 - August 2024
Clearnomics, New York, innovative responsive platform for market and economic insights
Designed and launched the Chart Exploration and Partner Content Creation experiences in 4 months, collaborating with PM, researchers, engineers, marketing, and executives to define growth problems and establish business rules.
Spearheaded a responsive design system with comprehensive component and pattern documentation, improving development speed by 300% and ensuring scalability for future product growth.
PRODUCT DESIGN | November 2023 - October 2025
C4ADS, Washington DC, SaaS web application that enhance global security
Redesigned the Investigation experience for data analysts by leading user research and creating intuitive user flow and data visualizations, resulting in a 40% increase in user satisfaction, and 4× new user growth in the first month post-launch.
PRODUCT DESIGNER | May 2022 - May 2023
Parsnip.ai, New York, AI Ed-tech for learning cooking skills
Led UX/UI design from concept to launch of the Parsnip.ai cooking app, exceeding KPIs with 6,000+ activations in 6 months, 14,000 MAU, and a 4.9/5 App Store rating.
Redesigned the onboarding experience by clarifying the value proposition, streamlining flows, and benchmarking against competitors, driving a 60% increase in sign-up rates.
Digital Media Producer & UI Designer | 2014 - 2019
China Media Group (CMG), Beijing, Healthcare Channel
Managed two media products, establish the brand identity，collaborating with content writers to create digital content, ultimately attracting 1.5 million followers in 12 months.
Produced the "Doctors of China" Awards ceremony, including its live broadcast on CCTV. The user base for new media live streaming reached 655 million, and 108 million engagements.
Core Strengths
Awards
European Product Design Award 2025
TangiBand | App UI/UX Design
International Design Awards 2025
TangiBand | Educational Games & Toys
Personal qualities
Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.
Interests
Photography, particularly urban and nature landscapes.
Staying abreast of the latest trends in technology and design.
Reading, especially science fiction and design literature.